Beauty|Formulate Shampoo + Conditioner

Raise your hand if you have more than one shampoo and conditioner in your bathroom.

One to help curl definition, one that helps keep your locks hydrated, one that improves scalp health and one that protects color and prevents damage. Etc.

Wouldn’t it be wonderful to have a shampoo and conditioner that combined all your hair needs into one formula? Something personalized just for you? I mean we’re living in an age where we can ask Alexa to turn our lights on but we haven’t figured out how to improve shampoo?!

Luckily there’s Formulate, a company focused on putting an end to the guess & test process, oversold trend-driven gimmicks, and product waste.

As someone with natural hair I was skeptical at first, it’s difficult to find products that actually work on my hair. But between the customer service and product quality, I am now a huge fan of Formulate. My hair feels clean after using it and my scalp is healthier.

Their system takes everything into account before coming up with your personalized formula, and by everything, I mean even the weather in your area!

You take a short but detailed quiz and within a few days your products are shipped and arrive on your doorstep. Formulate stands by their products, If they can’t get it right for you on the first formulation, their team will work with you to adjust the ingredients and ship out the new formula – free of charge. If for any reason you aren’t satisfied and wish to discontinue, they’ll issue a full refund.

Ready to try it for yourself? Formulate is offering one lucky reader their very own set of shampoo and conditioner, but everyone who enters will receive a $5 discount off their order and free shipping.

Enter the giveaway here and good luck!

Product Photography by John Kornegay Photography


  1. Nay
    January 5, 2019 / 8:08 pm

    Hmm the concept is interesting!!! I’m glad you had a great experience with it. I wonder how it fairs with locs??

  2. January 21, 2019 / 5:03 pm

    I keep hearing about this brand! I need to try out their products! Great giveaway!

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